Press Release Summary = "The First Three Components of a Sales Letter"
Press Release Body = What does business owner put in their a written sales letter? Are they not sure what to put in their sales letter? Let's look at the first three items that need to be in a sales letter.
Step #1: Headline. The only purpose is to grab somebody's attention. Don't try to sell their product in your headline. Don't say "Discover how to lose weight in only 7 days for $29.99". Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what they are selling.
Not sure how to create a headline? Try this exercise: To create headlines they can brainstorm for ideas through a "headline drill". In two minutes, try to come up with as many headlines as they can for the product or service that they are trying to sell. Write everything down even if it doesn't make any sense. Be focused and let their brain dump out all the possibilities.
Then look at all the headlines they have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do they decide what the number one headline is? Go by their gut feeling.
You can use sticky notes to do the headline drill. They can place them on the wall. This works very well, especially if they are a visual person.
Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don't talk about the product or the benefits just yet.
How do they write a subheadline? Go back to their headline drill and pick one of the headlines they created that didn't make the cut for the headline. This headline can become the subheadline.
Step #3: The salutation. One of the best salutations to use is "Dear Friend". This makes it warm and personal. Keep it simple.
They can also use the customer's name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.
Tip: These steps are in the order they should appear on the page.
Follow these three steps to get started on writing their sales letter. Take the time to go through headline drill and come up with the best headline and subheadline they can.
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Source: National Real Estate Network. Check out their website at http://www.megaeveningevent.com
This Press Release has been submitted by PREasy.com
Web Site = http://www.powerfulpromoter.com
Contact Details = 1140 Old Peachtree Rd, Suite D Atlanta, GA 30097 Phone: 770-271-1536
2022
